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Friday, March 29, 2024

Small Business Owners Beginning to Turn to AI for Help with ... - insideBIGDATA

Small business owners recognize the vast potential of generative artificial intelligence to help them grow, and some have started using it, yet many are hesitant about how best to use it, according to new survey results from GoDaddy (NYSE: GDDY), the company that helps entrepreneurs thrive.

The results of GoDaddy’s late April survey of 1,003 U.S. small businesses reveal their need for guidance to get the most from rapidly evolving AI technology. Thirty-eight percent said they had tried generative AI tools – 27% for fun and 11% in support of their business – leaving 62% who have yet to give it a try. More than half of respondents (57%) said they were eager to learn how to use generative AI to improve their business.

Other highlights from the survey findings include:

  • The majority of small businesses believe generative AI has the potential to help them accomplish particular tasks easily so they can focus on managing their business.
  • Among the challenges respondents face in managing their business, they find it most difficult to devote time to attracting new customers, growing revenue, maintaining a work-life balance, marketing their business, and creating marketing content for social media and their website or online store.
  • Of respondents who have tried using generative AI for their business, 75% said the tools they used performed very well or excellent, and only 4% indicated they did poorly.
  • 64% of those using AI tools are experimenting with content generation – everything...


Read Full Story: https://news.google.com/rss/articles/CBMicGh0dHBzOi8vaW5zaWRlYmlnZGF0YS5jb20v...