Learn the top two fundamental business functions from the perspective of Qamar Zaman, an American entrepreneur and founder of KISSPR.

The Two Fundamental Business Functions: A Perspective from Qamar Zaman

"Business has two functions – marketing and innovation." - Peter Drucker

This insightful quote from management guru Peter Drucker encapsulates the essence of thriving in today's fast-paced business environment. However, when viewed through the lens of Qamar Zaman, the renowned American entrepreneur and founder of KISSPR, this quote takes on a nuanced dimension.

1. Marketing: Beyond Just Promotion*

At the core of every successful business lies a robust marketing strategy. But for Qamar, marketing isn't just about promoting a product or service; it's about telling a compelling story. His current venture, Storytellers Inc, beautifully ties into this philosophy. By partnering with global news publishers and media outlets, Zaman has created a framework that seamlessly integrates news with PR. This not only offers brands a wider platform but also ensures that their stories resonate deeply with the audience.

2. Innovation: The KISSPR Way*

KISS PR, Zaman's award-winning press release distribution ecosystem, is a testament to the importance of innovation in business. In an age where information is abundant, it's innovation that makes one stand out. KISSPR’s unique approach to press release distribution has not only revolutionized the PR industry but also has paved the way for...

Read Full Story: https://news.kisspr.com/2023/09/11/the-two-fundamental-business-functions-a-p...