Thursday, September 28, 2023

‘It’s discouraging;’ Area small business struggles to keep up amid big holiday sales - WHIO

Whether people were picking up holiday gifts or stocking up on the things they need, the National Retail Federation said nearly 17 million people shopped this year from Thanksgiving through Cyber Monday.

Not even inflation can stop the shopping season.

“I think the store portion was good, but the online portion was fabulous,” Dr. Jonathan Burson, Cedarville University assistant finance professor said.

Burson said people are anxious to buy.

“With inflation being high for the last year or so, a lot of people have been cutting back on their spending and so when the holiday shopping comes around like ‘hey I haven’t spent money for a while, let me go see if there are any good deals out there,” Burson said.

While those deals may offer some relief for shoppers, Danielle Goodman the owner of Grace Lane Boutique said they are making it hard for her small business to compete.

“I feel like I’m just this tiny little person in this huge tidal wave and I’m being swallowed up by huge discounts and big sales,’ Goodman said.

She tries to carry ethically sourced and locally made products.

She said her stores at The Greene Towne Center and Downtown Dayton got outdone by big box stories on the big shopping days.

“It’s discouraging,” she said.

The vast majority of her sales come from in-store but numbers from the NRF show between Thanksgiving and Cyber Monday online outperformed in-person shopping every day except for Saturday.

“The rise of the online shopper with Shopify and other online...

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