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Thursday, March 28, 2024

5 small business advantages in a big brand world - Yelp Blog

Key business takeaways

  • Your passion as a small business owner is a big reason your customers will keep coming back. Show them why you love what you do—enough to have made a career out of it.
  • Being small means you can be nimble, take risks, and implement change in ways that gigantic corporations can’t easily or quickly execute.
  • Act in ways that reflect the values you want your business to portray, whether it’s by being an active member of your community or placing emphasis on social responsibility and inclusivity in your workplace.

Picture this: A woman walks down the street, looking for a place to satisfy her breakfast craving. She peers into the window of a quaint and warmly lit bakery advertising freshly baked bread made with only natural ingredients. The staff is smiling and conversing with each customer as they share their order. She looks down the street at the big box grocery store that stands just down the street of the bakery. It doesn’t look as welcoming, but it’s sure to offer better prices. Which should she choose?

For many small business owners, survival means going up against more than just other small businesses. In a post-pandemic era where many businesses are scrambling to expand after experiencing a standstill during the COVID and customers can purchase from companies around the world, small businesses may find themselves facing steep competition from big brands with even larger budgets.

The prospect of competing with massive corporations with instant...



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